In a traditional freight brokerage, a wide range of knowledge of the transportation business, including all primary freight modes (Truckload, Less-than-Truckload, Intermodal, Air, etc) is hugely important. A freight broker uses his own judgement throughout the entire brokerage cycle. This includes rate negotiation with his customer, building relationships with both the customer and the carrier, carrier pay negotiation, and understanding and interpreting the latest market trends. The broker is also charged with ensuring all aspects of the company’s processes are working at maximum potential, that full truckload shipments are being covered for the customer, and that LTL shipments are being properly managed. The broker is responsible for customer service and product planning, setting pickup and delivery appointments, and regularly functions in truckload coverage arena. By providing an exceptional experience for his customers, the Freight Broker drives growth by managing his customer’s relationships to continually earn more and more business. Some of the most common traits in a freight broker are…
- Having the ability to problem solve
- A strong sales mentality, and selling skills
- The ability to develop and nurture relationships
- Following up with customers
- Positive Attitude
- A strong work ethic –